Earlier this year, the Academy of Motion Picture Arts and Sciences shot down a suggestion that the Oscar eligibility rules should be changed to make it harder for streaming movies to win awards. The attempt to put Netflix movies in theaters has been another part of the bid for awards, since film awards typically require a theatrical run for their candidates. Streaming companies’ bid for awards concerns traditionalists like director Steven Spielberg, who has said all Netflix’s releases are “TV movies” and has suggested they should be ineligible for awards like Oscars.
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Theaters, which want to attract audiences for as long as possible before they have the option to stream movies at home, are at odds with services like Netflix, which prioritizes using its new content to keep and attract new subscribers.Īt the same time, Netflix has been actively seeking awards recognition and the prestige and free publicity that come with high-profile award-winners. The film is just one of the latest to highlight the ongoing struggle between Netflix and the traditional film industry, as theater chains like AMC and Regal insist on a 90-day period of exclusivity before movies go to home streaming services. After months-long negotiations between Netflix and major theater chains, Martin Scorsese’s The Irishman, starring Robert De Niro and Al Pacino, will get a November 1st theatrical debut before coming to Netflix on November 27th.